Colgate Total Advanced Health is plus toothpaste, which effectively fights germ build-up for superior oral health vs. regular fluoride toothpaste. Effective decay preventive dentifrice prevents and reduces gingivitis when used as directed in a conscientiously applied programme of oral hygiene and regular professional care. It helps reduce the formation of plaque and tartar above the gum line when used regularly. The unique clinically proven formula creates an barrier and protects 100% of the surfaces of mouth including teeth, tongue, cheeks and gums. Colgate Total Advanced Health Toothpaste works like a protective shield around your teeth and gums fighting germs non-stop for 12 hours, even after drinking and eating.